Branded Content: Nissan Tour of California

The Texas Crew produces both packaged and live branded web content for clients such as the Ironman Triathlon, Puma, Nissan, Chiat Day, The Discovery Channel, and Radio Shack. Our goal is to integrate client messaging seamlessly into entertaining programming. Our camera crews are used to the rigors of tight turn arounds, and our field editors often stay up all night to make sure the most current updates make it up on the web. This example, shot by Rob Lee and produced by Rob Davis, was part of Nissan’s web campaign at the Amgen Tour of California.